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WELCOME

Welcome to the Marketing Department.

I’m delighted to introduce you to our vibrant department, dedicated to the exploration and application of marketing principles in today’s dynamic business landscape. As department head, I’m committed to providing an engaging learning environment where students can develop the skills and knowledge needed to excel in the field of marketing.

Whether you’re a prospective student, a current learner, a faculty member, or a marketing professional, our department offers a wealth of opportunities for growth and development. From foundational courses in consumer behavior to advanced studies in digital marketing and strategic brand management, we prepare individuals for success in diverse marketing roles.

As head of the Marketing Department, I’m passionate about fostering creativity and innovation in marketing practices. Connect with us, explore our programs, and discover how you can contribute to our dynamic community. Together, let’s explore the exciting world of marketing and make a meaningful impact on businesses and consumers alike. Welcome to our university’s Marketing Department.

Mission

Crafting compelling narratives and innovative strategies to connect brands with audiences, driving engagement, loyalty, and market impact through data-driven insights and creative excellence.

Vision

To be the catalyst for transformative marketing, pioneering new avenues of connection, differentiation, and value creation in an ever-evolving marketplace.

Core Values

Creativity, authenticity, agility, and customer-centricity guide our relentless pursuit of excellence, fostering meaningful relationships, and driving sustainable growth for our partners and communities.

HISTORICAL BACKGROUND

The Department of Business Administration is one of the 16 pioneer departments of Kaduna State University. It was started in 2005 with a first batch of 42 students and three academic staff. The department started postgraduate programmes in 2014/2015 session with six courses namely; Masters of Science (M.Sc) in Business Administration, Master of Business Administration (MBA), Masters in Labour and Industrial Relation (MILR), Masters in Banking and Finance (MBF), Postgraduate Diploma in Management (PGDM), Postgraduate Diploma in Entrepreneurship (PGDES). However, the Ph.D Programme began in the 2017/2018 session to meet increasing demands from the community.

Academic Programs in the Department are Bachelor of Science degree (B.Sc) in Business administration, Bachelor of Science (B.Sc) in Banking and finance, Bachelor of Science (B.Sc) in marketing, Bachelor of Science in (B.Sc) Entrepreneurship, Masters of Science (M.Sc) in Business Administration and Doctor of Philosophy in Business Administration (Ph.D). However, there is plan on the way to introduce more courses to meet increasing demands from the community.

Kaduna State University is a 21st century university. The Department has accordingly bought into that vision. Our students will continue to be exposed to the latest developments in the fields of business, entrepreneurship, banking and finance, management, marketing and the economy using the latest technology. It is our belief that our students should be able to stand shoulder to shoulder with their peers all over the world.

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GALLERY

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BSc. MARKETING

100 Level Courses

First Semester

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Second Semester

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